Advertiser Documentation ​

To allow the AirGrid platform to continually optimise your audience models, you should share campaign performance information with our system. This is a simple two step process and requires no engineering effort.

Xandr Invest

The following instructions are for the Xandr DSP only, please get in touch if you use another platform.

Creative Pixel ​

The first step is to include the AirGrid creative pixel in all the creatives for the campaign you are running, seeing all the impressions helps us to optimise the campaign. This pixel can be added in Xandr at an Advertiser level or at the Network level.

  • To add at the advertiser level, navigate to: Advertiser -> Third Party Pixels and click New+
  • To add at the network level, navigate to: Network -> Tools -> Third Party Pixels and click New+
  • Add a suitable Name, such as AirGrid - Creative Pixel
  • Select to apply pixel to all advertiser creatives
  • Select to serve on secure inventory
  • Check the Image URL type
  • Insert the following URL into the Image box:
http://api.edkt.io/pixel?auction_id=${AUCTION_ID}&adv_id=${ADV_ID}&io_id=${IO_ID}&li_id=${CPG_ID}&cp_id=${CP_ID}&url=${REFERER_URL_ENC}&tag_id=${TAG_ID}
http://api.edkt.io/pixel?auction_id=${AUCTION_ID}&adv_id=${ADV_ID}&io_id=${IO_ID}&li_id=${CPG_ID}&cp_id=${CP_ID}&url=${REFERER_URL_ENC}&tag_id=${TAG_ID}
  • Insert the following URL into the Secure box:
https://api.edkt.io/pixel?auction_id=${AUCTION_ID}&adv_id=${ADV_ID}&io_id=${IO_ID}&li_id=${CPG_ID}&cp_id=${CP_ID}&url=${REFERER_URL_ENC}&tag_id=${TAG_ID}
https://api.edkt.io/pixel?auction_id=${AUCTION_ID}&adv_id=${ADV_ID}&io_id=${IO_ID}&li_id=${CPG_ID}&cp_id=${CP_ID}&url=${REFERER_URL_ENC}&tag_id=${TAG_ID}
  • Under the Exchanges tab, we select Render this pixel on Adx and Adx does not require vendor to be declared
  • Click Save in the bottom left corner.

😄 Cool that is step one done!

To learn more about creative macros, please refer to the Xandr documentation in console. Your final setup should look like:

3p-pixels-xandr

GDPR

The pixel does not collect any user level data, only Xandr campaign hierarchies, auction ID and the URL of the page on which the ad is served.

Automate Reports ​

The next (and final) steps is to schedule two daily reports from the Xandr UI:

  • Analytics Report
  • Attributed Conversion Report

The reports should be created at the same level as the creative pixel has been applied, for example if the pixel is running on a specific IO, the report filters should match that.

Analytics Report ​

  • Navigate to Network -> Reporting or Advertiser -> Reporting
  • Select the Type to Analytics Report in the dropdown
  • Select Range to Yesterday
  • Select Interval to Daily
  • Check the box labelled Include IDs as separate column.
  • Select all the following metrics:
    • Imps
    • Clicks
    • Post View Conversions
    • Post Click Conversions
    • Viewable Imps
    • View-Measured Imps
    • Buyer Media Cost eCPM
  • Select all the following dimensions:
    • Advertiser
    • Insertion Order
    • Line Item
    • Split
    • Placement
  • Under delivery, select:
  • Name the report, as: {YOUR_AGENCY} - {YOUR_ADVERTISER} - {YOUR_CAMPAIGN} - Analytics Reports, replacing all the values shown with {} with the correct names
  • Click Run Report

Your final screen should look like this: Analytics Report

Conversions Report ​

  • Navigate to Network -> Reporting or Advertiser -> Reporting
  • Select the Type to Attributed Conversions in the dropdown
  • Select Range to Yesterday
  • Select Interval to Hourly
  • Check the box labelled Include IDs as separate column.
  • Select all the following metrics:
    • Impression Time
    • Auction ID
    • Time of Conversion
    • External Data
  • Select all the following dimensions:
    • Line Item
    • Split
    • Campaign
    • Creative
    • Impression Type
    • Conversion Pixel
    • Post Click/Post View Conversion
    • Post Click/Post View Revenue
  • Under delivery, select:
  • Name the report, as: {YOUR_AGENCY} - {YOUR_ADVERTISER} - {YOUR_CAMPAIGN} - Conversion Reports, replacing all the values shown with {} with the correct names
  • Click Run Report

Your final screen should look like this: Conversions Report

That is it, all done! Time for a 🍺.

If you have any issues, please reach out to support@airgrid.io